In addition to opening consumers’ eyes, Schlosser’s work has hit its target: earlier this year, 19 food-industry associations launched, a public-relations campaign that, among other things, accuses Schlosser of publishing misinformation. “The first step is to just open your eyes and see what’s happening, and I think a lot of my work is driven by that aim,” he says. Schlosser went on to apply his investigative skills to a book on America’s black market and, earlier this year, Chew on This, a revamped version of Fast Food Nation aimed at younger audiences. That muckraking book - which revealed the inner workings of America’s food system and its effects on animals, land, and people, from the immigrant meatpacker to the low-wage fast-food worker to the blissfully unaware Big Mac eater - generated critical acclaim. To support our nonprofit environmental journalism, please consider disabling your ad-blocker to allow ads on Grist.
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